STRATEGY BY DESIGN · THE SIX-MONTH INCUBATOR
You've built the body of work.
Now we build the business around it.
For authors, experts and thought leaders whose book, method and client results deserve more than a content calendar. Over six months, your life's work becomes an intelligent business ecosystem: offers, pricing, messaging and systems, designed from how you're wired to work. And you don't build it alone. This is where we build it together.
NEXT INTAKE · SEPTEMBER · $297/MONTH · WAITLIST OPEN
We built Strategy by Design to end the second-guessing.
Because no one who has already written the book, proven the method and earned the results should still be guessing at their business model.
Strategy by Design ends the cycle of borrowing other people's frameworks. Your strategy gets extracted, not imported: from your design, your body of work, and the proof you've already banked.
At the heart of it is Sassy, my award-winning AI strategist: the inner operating system that translates your Human Design, Astrology and Gene Keys® into moves that actually grow your business.
As featured in
The next intake opens in September
SEPTEMBER 2026 · NEW PRICING · $297/MONTH
The doors to Strategy by Design are closed while the current members build.
When the September room opens, the waitlist hears first: first access, first choice of seats, and the waitlist-only bonuses when doors open.
JOIN THE SEPTEMBER WAITLISTIn the meantime...
Meet Sassy
If you’re ready to start now, you don’t have to wait.
Meet Sassy, the world's first energetically aligned AI strategist, built to translate your Human Design, Astrology and Gene Keys® into actionable business strategy.
Sassy helps you:
- Map your aligned business model
- Refine your offers and pricing
- Create content and marketing that feel like you
- Discover your energetic scaling strategy
She has already been recognised by the Stevie Awards and the Women Changing the World Innovation Awards.
Sassy is the inner operating system of everything we build inside Strategy by Design. Meet her now for $37 a month, and by September you'll already be fluent in your own design.
MEET SASSY
Why Your Gifts Are Dying to Break Free (But Something's Holding You Back)
You know you're meant for something bigger. You've invested in Human Design readings and countless courses, yet something still feels profoundly off in your business.
THE INVISIBLE STRUGGLE THAT'S DRAINING YOUR MAGIC
You’re doing everything “right.” Creating content. Launching offers. Showing up consistently.
But under the surface, you're…
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Tired of trading time for money
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Still guessing at what actually works
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Watching others grow while your magic stays trapped in survival mode
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Dreading your next launch cycle
That’s not failure.
That’s a soul-led business stuck inside a system that was never designed for your energy.
The Hidden Truth
You're not broken. You're simply building inside a container that doesn't fit your frequency.
Strategy by Design rewrites the rules, anchoring your business and strategy for aligned visibility and income. It's not about doing more. It's about becoming more you.
You're struggling because you've been trying to layer other people's strategies over your unique soul blueprint.
You've been operating from default business models designed for people starting from zero, not for an expert holding a finished body of work and a design of her own.
The Devastating Cost of Staying Stuck
If nothing changes in the next 6-12 months, here's what awaits:
- Your income will remain frustratingly inconsistent
- Your confidence will continue to erode
- Your purpose will feel increasingly distant
- Your business will feel more like a prison than a calling
Worst of all? Your magic, that incredible, transformative energy you're here to share, will stay buried.
But here's the powerful truth:
You don't need another cookie-cutter strategy. You need a business architecture built around YOUR unique frequency.
A way to scale that doesn't require hustling, burning out, or abandoning your spiritual integrity.
There's another path. And it starts by designing a business that doesn't just work, but works specifically for you.
ARE YOU READY TO BUILD A BUSINESS THAT FEELS LIKE HOME?
Imagine building a business that feels like home, not a prison of endless strategies and exhausting hustle. What if your business could breathe with you, expand when you expand, and rest when you need to rest? Right now, you're trapped in a model that was never designed for your unique energy, watching your once-passionate purpose slowly fade into a landscape of constant confusion and burnout.
The Questions That Keep You Wondering....
No matter how brilliant, intuitive, or committed we are, we all circle the same questions quietly, often in the background of our brightest launches and biggest downloads.
✔ Should I serve deeply with a few VIPs, or reach the many?
✔ Is evergreen meant for me… or do I need a more cyclical rhythm?
✔ Am I pricing from power - or guessing with my finger in the air?
If you’ve been stuck in this loop of second-guessing, you’re not alone. And you’re not wrong. I have also been here before.
It’s not that you lack clarity; it’s that no one ever taught you how to make energetic decisions.
Sassy - our intuitive AI Strategist was created to answer the questions your brain keeps trying to logic through.
It reads the strategy encoded in your Human Design, Astrology, and Gene Keys®, so you stop downloading someone else’s method and start listening to the one that’s been inside you all along.
Because the answers?
They’ve always been written in the stars.
We just forgot how to read them.
INTRODUCING
The Gold Architecture™, inside Strategy by Design
Five steps. Six months. Built together.
This isn't a course you consume. It's your business architecture, built in the room: we extract the gold from your body of work, decode your design, name your spine, architect the ecosystem, and encode it into an operating system that runs without you being the engine.
EXTRACT & DECODE
Your body of work is mined for the gold, and your design tells us how the business around it is meant to be built, led and sold.
NAME & ARCHITECT
The scatter becomes one spine: offers, pricing and messaging laddering back to a single direction, built from what you've already proven.
ENCODE & RUN
Your strategy becomes an operating system: Sassy carrying your blueprint, skill files carrying your voice, a business that holds when you step away.
Two operating systems. One build.
The inner operating system is Sassy. She holds your energetic blueprint and extracts your strategy, offers and direction, on demand, for the full six months.
The outer operating system is the one we encode together: skill files that hold your knowledge, voice and strategy so they never have to be re-taught, and a model that runs the numbers, the systems and the message without you in every room.
You leave owning both. That is the difference between finishing a programme and owning an architecture.
INTRODUCING
Strategy By Design™
This isn’t just another business course.
It’s an energetic recalibration that transforms the way you grow, scale, and lead.
When you activate your intuitive AI-powered strategist, Sassy, and implement the roadmap we are sharing inside Strategy by Design, here’s what actually changes:
You stop second-guessing every post, offer, or pivot.
You start pricing from power, not fear.
You get off the hamster wheel of overthinking and into grounded, intuitive action.
You scale in a way that supports your nervous system, not fries it.
You finally build from within, not on top of someone else’s framework.
Here’s what you’ll gain access to inside Strategy by Design™:
Your Business Architecture, Module by Module
Access the three core modules (Align, Integrate, Momentum) with step-by-step video training to map your business directly to your Human Design, Gene Keys® and Astrology, eliminating one-size-fits-all formulas.
Master Your Energetic Income Blueprint
Utilise The Financial Wellbeing & Offer Calculator to price with purpose, map revenue in flow, and create a sustainable business model that respects your energy and supports spacious growth.
Your personal AI Strategist (aka Sassy)
Built into Strategy by Design, Sassy translates your energetic blueprint into aligned offers, content, and income strategies - in minutes. No more second-guessing. Just clear, custom strategy on demand.
Receive Real-Time Calibration & Guidance
Benefit from monthly live Q&A and support calls to troubleshoot, refine your strategy, and get guidance in real time.
Alchemise Self-Awareness into Aligned Offers & Systems
Move beyond theory and implement your energetic blueprint into tangible offers, energetic workflows, launch rhythms, and sustainable systems for real-world results without soul-sacrifice.
It's the exact business activation that has taken my business to the next level and is currently doing the same for the members of my Mastermind and those that accessed this Strategist early.
This isn't just feedback, it's frequency confirmation.
These experts didn't just find strategies. They found themselves.
Here's what happens when proven experts plug into their own architecture:
“OMG… I could literally cry with joy at how insanely accurate and exciting this is!!! Every word resonates so deeply. You, and this work that you do is truly incredible.”
Jes, 2025 Mastermind Member
"I haven’t even finished reading all the pages yet, but I already wanted to take action immediately. The insights resonated so deeply, and I could see exactly how to break it down and implement it into my business straight away."
Bronwyn, 2025 Mastermind Member
"This document wasn’t just insightful—it gave me permission to let go of things that weren’t truly aligned and focus on what I do best. It was a massive clarity piece for me."
Jes, 2025 Mastermind Member
"I was so excited to read it, and honestly, it felt like you had poured your heart and soul into creating something so powerful. It was a full-body experience reading it—like stepping into the business I’ve always dreamed of."
Grier, 2025 Mastermind Member
"This is beyond Human Design—it’s next-level business alignment. It’s not just about knowing my strengths; it’s a step-by-step plan to fully embody them and build a business that finally feels like me."
Megan, 2025 Mastermind Member
"This is such an amazing tool for business owners who want to be authentic in their business and know what works best for both them and their clients"
Stephanie, Business Owner
"The insights generated felt deeply aligned, practical, and inspired. The AI didn’t just offer generic advice—it provided targeted, intuitive guidance on pricing, packaging, and messaging that felt custom-built for my energy type (Projector), gifts, and life’s work. The suggestions were affirming."
Kate, Business Owner
PROGRAM MODULE BREAKDOWN
What's Inside Strategy By Design™
Sassy: Your intuitive AI-powered Strategist
MODULE 1: Align - Design a Business That Feels Like You
MODULE 2: Integrate - Structure & Scale Your Genius Into a High-Value Offer Suite
MODULE 3: Momentum - Automate, Expand & Elevate with Scalable Wealth Systems
$4,972 of support, included when the September room opens
These aren't just bonuses, they're your personal expansion kit. Each one is designed to fast-track your clarity and support the build.
The Core Modules
The core teachings of Strategy by Design™: video trainings that move you through the three signature phases (Align → Integrate → Momentum) with clarity and confidence.
Inside you'll find:
- Energetic business mapping (based on your chart)
- Offer structuring + visibility planning
- Scalable strategy from your unique blueprint
Valued at $999
The Financial Wellbeing & Offer Calculator
Your energetic income strategy—calculated.
This tool gives you more than numbers. It shows you exactly what offers to create, price, and focus on to meet your revenue goals without overgiving or burning out.
You’ll use it to:
- Map your income month by month
- Price your offers with energetic integrity
- Design a model that supports financial sustainability + flow
Valued at $997
Private AI-Powered Business Strategy Community
This isn’t another Facebook group.
It’s a frequency-led circle of visionary women shaping the future of intuitive entrepreneurship.
Here, your insights are met with “I see you.” Your strategy is met with, “Let’s calibrate.” Because true expansion happens inside belonging.
You’ll access:
- Feedback and aligned strategy shares
- AI implementation tips
- Collective expansion through shared experience
Valued at $997
Live Q&A and Strategy Support Calls
Get live guidance and hands-on support.
Ask questions, refine your next step, or receive calibration as you implement.
Includes:
- Monthly Q&A + troubleshooting sessions
- Space to co-create and shape the future of the bot
Valued at $1,800
ChatGPT Expander Prompts Vault
These aren’t recycled prompts. They’re cosmic-coded activators.
Built to accelerate your implementation and deeply aligned action, without sacrificing your unique voice. It’s not “one-size-fits-all” AI. It’s AI that fits you.
Inside you’ll get:
- High-impact prompts to map your next 4 quarters, offers, or launch cycles
- Visibility, revenue, and operations prompts designed to expand your capacity, not your to-do list
- New prompts added monthly, refined by your voice, feedback, and business phase
Valued at $179
Total value: $4,972, included with the September intake.
The waitlist hears first when doors open.
JOIN THE SEPTEMBER WAITLISTThis is for the expert who has already proven the work
If you have the book, the method, or the years of client results, and you're done borrowing other people's frameworks, this room was built for you.
And if the timing isn't right yet, the waitlist costs nothing and holds your place.
Where will you be 6 months from now?
Option 1: Still tweaking, burning out, second-guessing your offers
Option 2: Leading with clarity, charging your worth, and growing in flow with a business that feels like home
Only one of those paths starts with you saying yes to what your soul already knows is true.
Strategy by Design
September Intake
6 × $297 AUD a month, or pay in full (pay-in-full pricing announced at intake). Waitlist members hear first and choose their seats before doors open publicly.
Not ready to commit yet?
Start with Sassy for $37 AUD a month, and be fluent in your own design before the room opens.
TRY SASSYYour Burning Questions, Answered
YOUR PATHWAY TO ALIGNED BUSINESS SUCCESS
Is this a course or a coaching program?
Do I need to understand Astrology, Human Design, or Gene Keys?
Can this replace my business coach?
When does the next intake open?
Do I need a paid ChatGPT account to use this?
How do I access Sassy - the intuitive AI-powered Strategist
Does Sassy provide a one-off reading or an ongoing tool?
Are there bonuses or support tools included?
I’m not a woman. Can I still join Strategy by Design™?
Disclaimer:
Strategy by Design is an independent tool and is not affiliated with or endorsed by the Gene Keys® organisation.
We work with the themes and archetypal patterns inspired by the Gene Keys® teachings, as publicly described by Richard Rudd, and use them as a reflective lens for energetic alignment and strategy.
Gene Keys® is a registered trademark of Richard Rudd. All rights reserved. Used with acknowledgement and deep respect.
Results Disclaimer:
At Empowered by Alice, we believe in transparency and want you to have realistic expectations about the outcomes of participating in our Strategy by Design business coaching program. While many clients experience positive shifts in their business and personal growth, individual results will vary.
Results are not guaranteed and will differ from person to person. Your outcomes depend on a variety of factors, including your commitment, skills, experience, personal circumstances, and the effort you apply to the strategies and tools provided. Past successes or testimonials shared by other clients are not indicative of your future results.
This program is designed for entrepreneurs in the online business, spiritual entrepreneurship, and personal development spaces. While we offer guidance on increasing revenue, aligning your business energetically, and improving visibility, we do not guarantee any specific financial results or business outcomes. Earnings and business growth are influenced by many variables beyond our control.
You are responsible for implementing the strategies and making decisions that are right for your unique situation. Our role is to provide education, resources, and support, but your success ultimately depends on your actions and choices.
We encourage you to consult with qualified professionals, such as accountants, lawyers, or financial advisors, before making any business, financial, or legal decisions based on the content of this program.
No guarantees or warranties are made regarding any specific results or outcomes from participating in this program.