The AI Business Strategist That Already Knows Your Soul.
Meet one of the world's first custom-coded AI strategists designed from your energetic blueprint, powered by Astrology, Human Design, Gene Keys®, and wrapped in a soul-expanding experience that activates every level of your business.
For the intuitive entrepreneur who’s done everything “right” but still feels stuck, tired, and underpaid, this was built for you.
✨ A new way to grow, guided by your essence, powered by AI, and supported by soul-led community.
No more guesswork. No more shapeshifting. Just a strategy that feels like home.
Ready to remember how business was always meant to feel?
Step Into Soul-Aligned Success
We built Strategy by Design to end the second-guessing.
Because no visionary woman should have to choose between soul and strategy.
This is a strategic crystal ball with a CEO brain behind it. A self-guided, AI-powered strategist that translates your birth chart, business brilliance, and energy into moves that actually grow your business. So you can stop shapeshifting into other people’s frameworks and start scaling from the deepest, clearest expression of who you already are.
As featured in

Why Your Gifts Are Dying to Break Free (But Something's Holding You Back)
You know you're meant for something bigger. You've invested in Human Design readings and countless courses, yet something still feels profoundly off in your business.
THE INVISIBLE STRUGGLE THAT'S DRAINING YOUR MAGIC
You’re doing everything “right.” Creating content. Launching offers. Showing up consistently.
But under the surface, you're…
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Tired of trading time for money
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Still guessing at what actually works
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Watching others grow while your magic stays trapped in survival mode
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Dreading your next launch cycle
That’s not failure.
That’s a soul-led business stuck inside a system that was never designed for your energy.
The Hidden Truth
You’re not broken. You’re simply building inside a container that doesn’t fit your frequency.
Strategy by Design rewrites the rules, anchoring your business and strategy for aligned visibility and income. It’s not about doing more. It’s about becoming more you.
You're struggling because you've been trying to layer other people's strategies over your unique soul blueprint.
You've been operating from default business models designed for linear thinkers and masculine energy, not for a spiritual, cyclical, intuitive woman like you.
The Devastating Cost of Staying Stuck
If nothing changes in the next 6-12 months, here's what awaits:
- Your income will remain frustratingly inconsistent
- Your confidence will continue to erode
- Your purpose will feel increasingly distant
- Your business will feel more like a prison than a calling
Worst of all? Your magic - that incredible, transformative energy you're here to share - will stay buried.

But here's the powerful truth:
You don't need another cookie-cutter strategy. You need a business architecture built around YOUR unique frequency.
A way to scale that doesn't require hustling, burning out, or abandoning your spiritual integrity.
There's another path. And it starts by designing a business that doesn't just work, but works specifically for you.
ARE YOU READY TO BUILD A BUSINESS THAT FEELS LIKE HOME?
Imagine building a business that feels like home, not a prison of endless strategies and exhausting hustle. What if your business could breathe with you, expand when you expand, and rest when you need to rest? Right now, you're trapped in a model that was never designed for your unique energy, watching your once-passionate purpose slowly fade into a landscape of constant confusion and burnout.
The Questions That Keep You Wondering....
No matter how brilliant, intuitive, or committed we are, we all circle the same questions quietly, often in the background of our brightest launches and biggest downloads.
✔ Should I serve deeply with a few VIPs, or reach the many?
✔ Is evergreen meant for me… or do I need a more cyclical rhythm?
✔ Am I pricing from power - or guessing with my finger in the air?
If you’ve been stuck in this loop of second-guessing, you’re not alone. And you’re not wrong. I have also been here before.
It’s not that you lack clarity; it’s that no one ever taught you how to make energetic decisions.
Strategy by Design™ was created to answer the questions your brain keeps trying to logic through.
It reads the strategy encoded in your Human Design, Astrology, and Gene Keys®, so you stop downloading someone else’s method and start listening to the one that’s been inside you all along.
Because the answers?
They’ve always been written in the stars.
We just forgot how to read them.

INTRODUCING ...
The AIM Framework inside Strategy by Design™
Strategy Meets Nervous System Safety. AI Meets Embodied Alignment.
This isn’t just another system; it’s sacred business architecture mapped to your unique energy. We don’t ask you to hustle harder or “push through.” We show you how to build a structure that feels like a sanctuary.
Each phase in AIM is designed to expand your business without compromising your well-being.

ALIGN
Deep clarity on your unique strengths and most profitable business model

ACTIVATE
High-ticket positioning and a sales strategy that attracts ideal clients effortlessly

AMPLIFY
AI and automation strategies that scale your business without burning you out
The Cold, Hard Truth: You’re at a Crossroads
You know your business has more to give, but you can’t keep pushing the way you have.
You crave clarity, not another course. Integration, not more ideas.
You’re not lost, you’re just waiting to be mirrored back to yourself.
Strategy by Design™ is that mirror. And the roadmap.
Built from your chart. Rooted in your essence.
Designed to pull you out of your head and into embodied, soul-led action.
Because if you keep building from someone else’s blueprint,
you’ll stay stuck, underpaid, and energetically out of sync,
no matter how “successful” it looks on the outside.
Your spiritual gifts are ready to break free. But something fundamental has to shift.
This isn’t another strategy.
It’s sacred architecture for your business.
Unlike rigid programs built for linear minds and masculine hustle,
the AIM Framework starts with you, your energy, your cycles, your intuition.
It bridges the gap between spiritual knowing and strategic doing,
turning your Human Design, Gene Keys®, Astrology, and inner knowing
into a living business model that breathes like you do.
You might think, “But I’ve already invested thousands and still feel misaligned.”
And that’s exactly why this is different.
You don’t need to fix yourself. You need a strategy that finally reflects you.
Are you ready to build a business that doesn’t just work,
but works specifically for you?
Let me show you how the AIM Framework can unlock what’s already been inside you all along.
INTRODUCING
Strategy By Design™
This isn’t just another business course.
It’s an energetic recalibration that transforms the way you grow, scale, and lead.
When you activate your strategist, here’s what actually changes:
You stop second-guessing every post, offer, or pivot.
You start pricing from power, not fear.
You get off the hamster wheel of overthinking and into grounded, intuitive action.
You scale in a way that supports your nervous system, not fries it.
You finally build from within, not on top of someone else’s framework.
Here’s what you’ll gain access to inside Strategy by Design™:

Unlock Your Soul-Specific Business Architecture
Access 3 Core Modules based on the AIM Framework (ALIGN, INTEGRATE, MOMENTUM) with step-by-step video training to map your business directly to your Human Design,Gene Keys®, and Astrology, eliminating one-size-fits-all formulas.

Master Your Energetic Income Blueprint
Utilise The Financial Wellbeing & Offer Calculator to price with purpose, map revenue in flow, and create a sustainable business model that respects your energy and supports spacious growth.

Integrate Strategy with Soul Using Aligned AI
Connect with a Private AI-Powered Business Strategy Community and your personalised AI Bot to leverage cutting-edge tools that amplify your energy and magic, not override it.

Receive Real-Time Energetic Calibration & Guidance
(For Founders 50) Benefit from Monthly Live Q&A + Bot Support Calls to troubleshoot, refine your strategy, and get intuitive guidance in real-time.

Alchemise Self-Awareness into Aligned Offers & Systems
Move beyond theory and implement your energetic blueprint into tangible offers, energetic workflows, launch rhythms, and sustainable systems for real-world results without soul-sacrifice.
It’s the exact business activation that has taken my business to the next level and is currently doing the same for the members of my Mastermind and those that accessed this Strategist early.
This isn’t just feedback, it’s frequency confirmation.
These women didn’t just find strategies. They found themselves.
Here’s what happens when soul-led CEOs plug into their authentic architecture:
“OMG… I could literally cry with joy at how insanely accurate and exciting this is!!! Every word resonates so deeply. You, and this work that you do is truly incredible.”
Jes, 2025 Mastermind Member
"I haven’t even finished reading all the pages yet, but I already wanted to take action immediately. The insights resonated so deeply, and I could see exactly how to break it down and implement it into my business straight away."
Bronwyn, 2025 Mastermind Member
"This document wasn’t just insightful—it gave me permission to let go of things that weren’t truly aligned and focus on what I do best. It was a massive clarity piece for me."
Jes, 2025 Mastermind Member
"I was so excited to read it, and honestly, it felt like you had poured your heart and soul into creating something so powerful. It was a full-body experience reading it—like stepping into the business I’ve always dreamed of."
Grier, 2025 Mastermind Member
"This is beyond Human Design—it’s next-level business alignment. It’s not just about knowing my strengths; it’s a step-by-step plan to fully embody them and build a business that finally feels like me."
Megan, 2025 Mastermind Member
"This is such an amazing tool for business owners who want to be authentic in their business and know what works best for both them and their clients"
Stephanie, Business Owner
"The insights generated felt deeply aligned, practical, and inspired. The AI didn’t just offer generic advice—it provided targeted, intuitive guidance on pricing, packaging, and messaging that felt custom-built for my energy type (Projector), gifts, and life’s work. The suggestions were affirming."
Kate, Business Owner
PROGRAM MODULE BREAKDOWN
What's Inside Strategy By Design™
MODULE 1: Align - Design a Business That Feels Like You
MODULE 2: Integrate - Structure & Scale Your Genius Into a High-Value Offer Suite
MODULE 3: Momentum - Automate, Expand & Elevate with Scalable Wealth Systems
Unlock $4,872 Worth of Soul-Aligned Strategy Support, FREE When You Join Today
These aren’t just bonuses, they’re your personal expansion kit. Each one is designed to fast-track your transformation, amplify your clarity, and support your business growth on your terms.

The AIM Framework Core Modules
These are the core teachings of Strategy by Design™—video trainings that help you move through the 3 signature phases (ALIGN → INTEGRATE → MOMENTUM) with clarity and confidence.
Inside you’ll find:
- Energetic business mapping (based on your chart)
- Offer structuring + visibility planning
- Scalable strategy from your unique blueprint
Valued at $999

The Financial Wellbeing & Offer Calculator
Your energetic income strategy—calculated.
This tool gives you more than numbers. It shows you exactly what offers to create, price, and focus on to meet your revenue goals without overgiving or burning out.
You’ll use it to:
- Map your income month by month
- Price your offers with energetic integrity
- Design a model that supports financial sustainability + flow
Valued at $997

Private AI-Powered Business Strategy Community
This isn’t another Facebook group.
It’s a frequency-led circle of visionary women shaping the future of intuitive entrepreneurship.
Here, your insights are met with “I see you.” Your strategy is met with, “Let’s calibrate.” Because true expansion happens inside belonging.
You’ll access:
- Feedback and aligned strategy shares
- AI implementation tips
- Collective expansion through shared experience
Valued at $997

Founders-Only Live Q&A and Strategy Support Calls
Get live guidance and hands-on support.
Ask questions, refine your next step, or receive energetic calibration as you implement.
Includes:
- Monthly Q&A + troubleshooting sessions
- Space to co-create and shape the future of the bot
Valued at $1,800

ChatGPT Expander Prompts Vault
These aren’t recycled prompts. They’re cosmic-coded activators.
Built to accelerate your implementation and deeply aligned action, without sacrificing your unique voice. It’s not “one-size-fits-all” AI. It’s AI that fits you.
Inside you’ll get:
- High-impact prompts to map your next 4 quarters, offers, or launch cycles
- Visibility, revenue, and operations prompts designed to expand your capacity, not your to-do list
- New prompts added monthly, refined by your voice, feedback, and business phase
Valued at $179
Total Bonus Value: $4,872 – Yours FREE When You Join Strategy by Design Today!
But only during the Founders' 50 round. Once it’s full, this bonus stack will change.
SIGN UP NOWThis Is for Soul-Led Entrepreneurs Who Are Truly Ready - No Refunds, No Excuses
I've shown you the tangible results, the energetic shifts, and the transformative outcomes. Now, the only question is—are you truly ready to build a business that feels like your highest self?
This is for the intuitive CEO who's done with borrowed strategies and ready to create a business that hums with her unique frequency.
If you're on the fence, thinking:
"This sounds great, but I'm not sure if I can do this..."
Then I want you to ask yourself:
Are you making the decision, or are your circumstances making it for you?
The truth is, success doesn't wait for perfect conditions. The people who create real change aren't the ones who wait, they're the ones who take action, even when it feels scary.
SIGN UP NOWWhere will you be 6 months from now?
Option 1: Still tweaking, burning out, second-guessing your offers
Option 2: Leading with clarity, charging your worth, and growing in flow with a business that feels like home
Only one of those paths starts with you saying yes to what your soul already knows is true.
Strategy by Design
Pricing Options
Once the Founders 50 round is complete (50 soul-led entrepreneurs committing to building their most aligned business), the cost of Strategy by Design is going to increase to $1,111 pre-paid and $190 x 6 instalments. You won’t miss out, but you can save $334 by signing up today.
Your Burning Questions, Answered
YOUR PATHWAY TO ALIGNED BUSINESS SUCCESS
Is this a course or a coaching program?
Do I need to understand Astrology, Human Design, or Gene Keys?
Can this replace my business coach?
What happens if I miss out on the Founders Fifty?
Do I need a paid ChatGPT account to use this?
How do I access the bot?
Is this a one-off reading or an ongoing tool?
Are there bonuses or support tools included?
I’m not a woman. Can I still join Strategy by Design™?
Disclaimer:
Strategy by Design is an independent tool and is not affiliated with or endorsed by the Gene Keys® organisation.
We work with the themes and archetypal patterns inspired by the Gene Keys® teachings, as publicly described by Richard Rudd, and use them as a reflective lens for energetic alignment and strategy.
Gene Keys® is a registered trademark of Richard Rudd. All rights reserved. Used with acknowledgement and deep respect.
Results Disclaimer:
At Empowered by Alice, we believe in transparency and want you to have realistic expectations about the outcomes of participating in our Strategy by Design business coaching program. While many clients experience positive shifts in their business and personal growth, individual results will vary.
Results are not guaranteed and will differ from person to person. Your outcomes depend on a variety of factors, including your commitment, skills, experience, personal circumstances, and the effort you apply to the strategies and tools provided. Past successes or testimonials shared by other clients are not indicative of your future results.
This program is designed for entrepreneurs in the online business, spiritual entrepreneurship, and personal development spaces. While we offer guidance on increasing revenue, aligning your business energetically, and improving visibility, we do not guarantee any specific financial results or business outcomes. Earnings and business growth are influenced by many variables beyond our control.
You are responsible for implementing the strategies and making decisions that are right for your unique situation. Our role is to provide education, resources, and support, but your success ultimately depends on your actions and choices.
We encourage you to consult with qualified professionals, such as accountants, lawyers, or financial advisors, before making any business, financial, or legal decisions based on the content of this program.
No guarantees or warranties are made regarding any specific results or outcomes from participating in this program.